Concept Sprint
Shape the product, fast
For you if you need to define or redefine what to build — a new product, a key feature, or a specific part of the product.
1–2 weeksFrom $6k
BookAn independent design studio making good things for good people.
Product, brand, and the thinking behind them.
One partner. No handoffs.
15+ years making things with
Ways to work together
Zero to One
Idea to launch-ready product
For you if you’re taking a new product from first concept to a fully designed, build-ready state — flows, interface, prototype, everything your engineers need to ship.
2–3 monthsFixed fee
BookOne to Many
From working product to market default
For you if you’ve found product-market fit and need to pull ahead — level the product up from scrappy-that-works to category-leading, and elevate the brand to something that signals you’ve arrived.
3 monthsFixed fee
BookBrand Sprint
A brand that looks the part
For you if your product or company needs an identity that punches above its stage — name, look, voice, and the system to run it.
3–4 weeksFixed fee
BookFractional Design Partner
A senior designer in your corner
For you if you want senior design in the room week after week — owning the craft, flexing with your roadmap, catching the small things that make a product feel considered. Full-time seniority, without the full-time hire.
RollingMonthly
BookConcept Sprint
Shape the product, fast
For you if you need to define or redefine what to build — a new product, a key feature, or a specific part of the product.
1–2 weeksFrom $6k
BookZero to One
Idea to launch-ready product
For you if you’re taking a new product from first concept to a fully designed, build-ready state — flows, interface, prototype, everything your engineers need to ship.
2–3 monthsFixed fee
BookOne to Many
From working product to market default
For you if you’ve found product-market fit and need to pull ahead — level the product up from scrappy-that-works to category-leading, and elevate the brand to something that signals you’ve arrived.
3 monthsFixed fee
BookBrand Sprint
A brand that looks the part
For you if your product or company needs an identity that punches above its stage — name, look, voice, and the system to run it.
3–4 weeksFixed fee
BookFractional Design Partner
A senior designer in your corner
For you if you want senior design in the room week after week — owning the craft, flexing with your roadmap, catching the small things that make a product feel considered. Full-time seniority, without the full-time hire.
RollingMonthly
BookWho will I be working with?
Behind GoodGood© is me, Hana Tanimura. For 15+ years I’ve made things that reached a lot of people – inventing things at Google Creative Lab in both London and New York, leading design for Spotify’s subscriptions business, and working on brand expressions that shape culture at Mother.
Lately I’ve been designing new kinds of AI experiences. The sorts of things where there are no obvious patterns to borrow from. That’s where I’m at my best: products and interfaces that have to be invented, not borrowed.
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